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I write Wellness Intelligence one issue at a time, but the briefings compound. Read in the right order, they teach you how the corporate buyer thinks, what the wellness economy is actually paying for, and where to position yourself before the rest of the market catches up.
Below is the curated path. Free issues are open. Paid issues are marked 🔒
— Diego
1. Start Here
If you are new, read these four first. They set the entire frame.
Start Here — Who I am, who this is for, what the briefing does and does not do.
Companies don’t want wellness experts anymore — The market shift and what corporate buyers actually want now.
A $9.8 trillion wellness market. Mostly untapped — Where the budget is moving and the categories nobody is positioning against.
Workplace wellness is shrinking. And that’s good news — Why the contraction of the legacy market opens the door for the next generation of operators.
2. Market Intelligence
The macro view. What is shifting in the $9.8T wellness economy and why it creates urgency now.
The 5 wellness trends moving real money in 2026 🔒 — The five untapped categories nobody is positioning against. Sourced from GWS 2026 Trends and GWI Country Rankings.
The corporate wellness gold rush is about to hit the GCC 🔒 — Why the regional wellness capital is moving east, and what that opens for operators with regional access.
Wellness real estate is a $548B market but not only for developers 🔒 — Where the capex is moving and how wellness pros enter without being architects.
$6.76 trillion but $27 an hour 🔒 — The wage gap inside the largest growing economy on earth.
UAE’s $40B wellness economy trends 🔒 — The original GCC market primer.
What companies buy in wellness and what gets ignored — The first reframe of the rebrand era. Free.
3. Corporate Translation
The skill that opens budgets. How to translate wellness work into language a corporate buyer will sign.
73% of wellness pitches die at budget approval 🔒 — Swap one thing in the proposal and the same work gets signed.
The wellness proposal companies cannot refuse in 2026 🔒 — A $3 billion market corporate wellness has not entered yet, and the proposal that gets you in.
If you are still selling “stress reduction” read this 🔒 — Different language. Different ROI. Different invoice.
How to find out exactly what companies want from wellness 🔒 — The internal documents you can pull before any meeting.
The wrong attitude about aging costs your workforce 7.5 years — Free. The single reframe that turns wellness into a workforce risk conversation.
4. Career Architecture
For wellness professionals building income, access, and authority inside corporate.
The pipeline that replaces a consultancy research team 🔒 — The 6-step AI workflow. One person plus AI out-competes a research team.
How I found 3 corporate wellness opportunities before breakfast — Free. The pipeline preview, with one corporate opening unpacked end-to-end.
83% of workers are burning out. Here’s what that means for your career 🔒 — Where the demand is going to land in the next 18 months, and how to be in the room when it does.
If you work in wellness, something shifted 6 weeks ago 🔒 — The market signal most wellness pros missed.
How to win in the wellness industry in 2026 🔒 — The saturation problem and the move that solves it.
3 high paying sectors everyone keeps ignoring 🔒 — Where the budget exists but the wellness pros do not.
Untapped wellness cases anyone will fund 🔒 — The interventions companies will pay for that nobody is packaging.
How to turn Workplace Design into paid wellness work — Free. The crossover with facilities and design budgets.
5. The Readiness Series
A running thread on the next corporate wellness category. Read in order.
The new wellness opportunity: readiness 🔒 — The opening salvo.
Is readiness the next corporate wellness opportunity? 🔒 — The case for the category.
The wellness category nobody is selling yet 🔒 — Wearables move steps. Connection moves budgets.
A new weight loss pill just launched 🔒 — How the next product cycle changes what companies will and will not fund.
6. GCC and UAE
For operators in the region, and operators selling into it.
I want to create a corporate wellness program in the UAE but where do I start? 🔒
Inside: the reports running my wellness strategy 🔒 — The exact intelligence inputs I use inside the bank.
7. The Frameworks Behind The Briefings
These are the structures I use across most issues. Bookmark this section.
The 3-Tier Wellness Model — Lifestyle, Performance, and Risk. Three different budget lines, three different buyers.
Micro / Meso / Macro — The three altitudes of corporate wellness intervention. Use this when scoping any program.
Readiness Architecture — Drilled across the readiness series above. The infrastructure schools, hospitals, and militaries already built that the corporation is twenty years behind on.
Translation Tables (Stop saying / Start saying) — The single most-saved artifact across the archive. Every issue earns its place when one row of this table moves.
The Procurement Vocabulary List — The 20 words that separate a wellness pitch from a wellness procurement document.
8. Wellness Intelligence Pro
The paid tier. $89 a year. Less than 1 AED a day.
The free briefings give you the “what is happening” layer.
Pro gives you the “what to do about it” layer.
What is inside Pro:
The full archive — including the 5 untapped trends, the readiness series, and the AI research pipeline.
Frameworks, scripts, and procurement-ready language — you can paste into a real proposal.
Inside-the-reports issues — which show you the exact intelligence inputs I use.
The Accelerator Bridge — a paid-only monthly issue connecting the briefings to the next move.
If you read three free issues and the briefing has changed how you think about a meeting, the upgrade has already paid for itself.
9. For Wellness Professionals Going Corporate
Some readers want more than a briefing. They want a build.
The Corporate Wellness Accelerator is the program for wellness professionals who are ready to leave one-to-one work and build a stable corporate income model. It is not for everyone, and the cohorts are small.
The waitlist is free. I open enrollment a few times a year, and waitlist subscribers see it first.
10. Where Else I Publish
Instagram — @wellnessofficer. Short-form briefings, market data, and the occasional behind-the-scenes look.
LinkedIn — Diego Carrete
Substack Notes — On Substack. Mid-week intelligence drops between issues.
11. One Ask
If a specific briefing changed how you thought about a meeting, a proposal, or a price, reply to this email and tell me which one.
I read every reply. The next issue is often built from one.
Hasta la vista, amigos.
Diego Carrete
Chief Wellness Officer, First Abu Dhabi Bank
Ambassador, Global Wellness Institute
Author, The Evergreen Company Wellness Intelligence
— wellnessintelligence.ae