UAE's $40B wellness economy trends
inside MENA's fastest-growing market
Hola amigos,
I am back in Dubai, with a cold, but back. I hope you are doing wonderful and not with a cold.
Today, I am dividing this edition of the newsletter into two parts:
Key Wellness Trends Transforming the UAE in 2026
The straight truth about whether “cold plunges” actually matter for longevity.
If you are interested in the second one, just scroll down all the way to the end.
Let’s dive in.
