Hola amigos,
Wellness Intelligence decodes the $53.3 billion corporate wellness market for the people building careers inside it. Free every week. Paid drops the buyer frameworks, scripts, and pitch teardowns that get the budget approved.
12,000+ wellness leaders read this brief. Many reimburse it through L&D.
Not sure where you stand?
Take the 5-minute diagnostic. 10 questions. You’ll know your readiness score and the right post to read first.
Where you are right now
Pick the situation that sounds like yours. Each path opens with two posts that get you oriented in under 20 minutes.
You’re new to corporate. You want in.
Start with → Get Hired
Read first:
You’ve pitched and lost. Your proposals die at the budget.
Start with → Get Funded
Read first:
You want to see where the money is moving.
Start with → Where the Money Is
Read first:
What you get
Free edition. A sharp market reframe every week. What’s funded. What’s cut. Why.
Paid edition. The frameworks, buyer translations, and positioning tools that turn “I do wellness” into something a company can defend, approve, and fund. Recent example: a four-report intelligence library most wellness operators don’t have access to.
Less than AED 1 a day.
Get your company to pay for it
Many paid subscribers reimburse Wellness Intelligence through L&D, Trade Subscriptions, or Memberships.
Here’s the email to send your manager →
Who’s behind this
Diego Carrete. Chief Wellness Officer at First Abu Dhabi Bank. First CWO in Middle East banking. Global Wellness Institute Ambassador. 24 years in wellness, starting as a $20 an hour PT. Now I help wellness pros build defensible corporate careers.
Founder Tier
Are you stuck on a pitch, a positioning question, or a budget conversation that you can’t close?
Founders send me one strategy question a month. I reply within 7 days.
→ Become a Founder — $339/year. Limited founding slots at this rate.
Plus first access when the Corporate Wellness Accelerator opens.
Want to go deeper? See the full Resources library →