<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Wellness Intelligence : Start Here]]></title><description><![CDATA[Wellness Intelligence decodes the $53.3 billion corporate wellness market. Pick your path: Get Funded, Get Hired, or Where the Money Is.]]></description><link>https://wellnessintelligence.ae/s/start-here</link><image><url>https://substackcdn.com/image/fetch/$s_!EU90!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f8ace93-e843-43ed-a261-80ca51f85e0a_1280x1280.png</url><title>Wellness Intelligence : Start Here</title><link>https://wellnessintelligence.ae/s/start-here</link></image><generator>Substack</generator><lastBuildDate>Sat, 02 May 2026 14:38:45 GMT</lastBuildDate><atom:link href="https://wellnessintelligence.ae/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Diego Carrete]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[wellnessintelligence@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[wellnessintelligence@substack.com]]></itunes:email><itunes:name><![CDATA[Diego Carrete]]></itunes:name></itunes:owner><itunes:author><![CDATA[Diego Carrete]]></itunes:author><googleplay:owner><![CDATA[wellnessintelligence@substack.com]]></googleplay:owner><googleplay:email><![CDATA[wellnessintelligence@substack.com]]></googleplay:email><googleplay:author><![CDATA[Diego Carrete]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Inside: the reports running my wellness strategy]]></title><description><![CDATA[Free today via a one-time voucher]]></description><link>https://wellnessintelligence.ae/p/inside-the-reports-running-my-wellness</link><guid isPermaLink="false">https://wellnessintelligence.ae/p/inside-the-reports-running-my-wellness</guid><dc:creator><![CDATA[Diego Carrete]]></dc:creator><pubDate>Sat, 02 May 2026 10:56:21 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/78389c4c-cf3e-4355-b7b0-d3dcb606feb4_3780x1890.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hola amigos,</p><p>I get the same question every week. </p><p>Some version of "Where<em> do you actually get your data?&#8221;</em></p><p>So today I&#8217;m doing something I don&#8217;t normally do.</p><p>I&#8217;m unlocking the reports that sit on my desk every Monday morning when I plan my wellness strategy for the week. </p><p>The same briefings I cite in boardroom papers. </p><p>The same ones that inform every newsletter, every prediction, and every &#8220;I told you&#8221; moment when a CFO finally listens.</p><p>Normally I don&#8217;t share these.</p><p>Today, you got here through a one-time voucher. That voucher unlocks the library below at no cost. One redemption per person.</p><p>This isn&#8217;t a teaser. </p><p>The full reports are below the line, clickable, downloadable, and yours.</p><p>Two things to know before you click through:</p><p>The reports are dense. Each one is a working document, not a magazine. <strong>Read with a pen.</strong></p><p>The data inside this library is what most wellness professionals try to <em>deduce</em> from LinkedIn posts. </p><p>You&#8217;re getting the source. Use it accordingly.</p><div><hr></div><blockquote><p><strong>How to redeem:</strong> Click the subscribe button &#8594; your voucher applies automatically &#8594; the library opens. If it doesn&#8217;t work, reply to this email and I&#8217;ll fix it inside 24 hours.</p></blockquote>
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   ]]></content:encoded></item><item><title><![CDATA[Start Here]]></title><description><![CDATA[If you work in wellness and want companies to take you seriously, this is the only briefing you need]]></description><link>https://wellnessintelligence.ae/p/start-here-what-this-newsletter-actually</link><guid isPermaLink="false">https://wellnessintelligence.ae/p/start-here-what-this-newsletter-actually</guid><dc:creator><![CDATA[Diego Carrete]]></dc:creator><pubDate>Sat, 04 Apr 2026 05:32:12 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/3af467be-889f-4bba-a7e0-c35ecea12369_3780x1890.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!20Gj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!20Gj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png 424w, https://substackcdn.com/image/fetch/$s_!20Gj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png 848w, https://substackcdn.com/image/fetch/$s_!20Gj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png 1272w, https://substackcdn.com/image/fetch/$s_!20Gj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!20Gj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png" width="1456" height="300" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:300,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:342058,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://wellnessintelligence.ae/i/193139801?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!20Gj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png 424w, https://substackcdn.com/image/fetch/$s_!20Gj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png 848w, https://substackcdn.com/image/fetch/$s_!20Gj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png 1272w, https://substackcdn.com/image/fetch/$s_!20Gj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc28d183b-f83c-473b-9ec3-b6115617845f_5503x1134.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><p>Hola amigo,</p><p><strong>If you work in wellness and want companies to pay you, this is the only briefing you need.</strong></p><p>Wellness Intelligence decodes the $53.3 billion corporate wellness market for the people building careers inside it. Free every Friday. Paid drops the buyer frameworks, scripts, and pitch teardowns that get the budget approved.</p><p><strong>10,000+ wellness leaders read this brief. Most reimburse it through L&amp;D.</strong></p><div><hr></div><p>Not sure where you stand?</p><p>Take the 5-minute diagnostic. 10 questions.</p><p>You&#8217;ll know your readiness score and the right post to read first.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wellnessintelligence.typeform.com/pitching&quot;,&quot;text&quot;:&quot;&#8594; Take the diagnostic&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wellnessintelligence.typeform.com/pitching"><span>&#8594; Take the diagnostic</span></a></p><div><hr></div><h3><strong>Where you are right now</strong></h3><p>Pick the situation that sounds like yours. Each path opens with two posts that get you oriented in under 20 minutes.</p><p><strong>You&#8217;re new to corporate. You want in.</strong></p><p><strong>Start with &#8594; <a href="https://wellnessintelligence.ae/s/hired">Get Hired</a></strong></p><p><em><strong>Read first:</strong></em></p><ul><li><p><a href="https://wellnessintelligence.ae/p/how-to-find-out-exactly-what-companies">How to find out exactly what companies want from wellness</a></p></li><li><p><a href="https://wellnessintelligence.ae/p/how-i-found-3-corporate-wellness">How I found 3 corporate wellness opportunities before breakfast</a></p></li></ul><p><strong>You&#8217;ve pitched and lost. Your proposals die at the budget.</strong></p><p>Start with &#8594; <a href="https://wellnessintelligence.ae/s/funded">Get Funded</a></p><p><em>Read first:</em></p><ul><li><p><a href="https://wellnessintelligence.ae/p/73-of-wellness-pitches-die-at-budget">73% of wellness pitches die at budget approval</a></p></li><li><p><a href="https://wellnessintelligence.ae/p/companies-dont-want-wellness-experts">Companies don&#8217;t want wellness experts anymore</a></p></li></ul><p><strong>You want to see where the money is moving.</strong></p><p>Start with &#8594; <a href="https://wellnessintelligence.ae/s/where-the-money-is">Where the Money Is</a></p><p><em>Read first:</em></p><ul><li><p><a href="https://wellnessintelligence.ae/p/the-5-wellness-trends-moving-real">The 5 wellness trends moving real money in 2026</a></p></li><li><p><a href="https://wellnessintelligence.ae/p/the-corporate-wellness-gold-rush">The corporate wellness gold rush is about to hit the GCC</a></p></li></ul><div><hr></div><h3><strong>What you get</strong></h3><p><strong>Free edition. </strong>A sharp market reframe every Friday. What&#8217;s funded. What&#8217;s cut. Why.</p><p><strong>Paid edition.</strong> The frameworks, buyer translations, and positioning tools that turn &#8220;I do wellness&#8221; into something a company can defend, approve, and fund.</p><p><em><strong>Less than AED 1 a day.</strong></em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wellnessintelligence.ae/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://wellnessintelligence.ae/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><h3><strong>Get your company to pay for it</strong></h3><p>Most paid subscribers reimburse Wellness Intelligence through L&amp;D, Trade Subscriptions, or Memberships.</p><p><strong><a href="https://docs.google.com/document/d/1uDzQ9PSOpXrmlKjSqqj8ECXorMdyZtYoLPIiFlbftDI/edit?usp=sharing">Here&#8217;s the email to send your manager &#8594;</a></strong></p><div><hr></div><h3><strong>Who&#8217;s behind this</strong></h3><p>Diego Carrete. Chief Wellness Officer at First Abu Dhabi Bank. First CWO in Middle East banking. 23 years in wellness &#8212; started at $20 an hour. Now I help wellness pros build defensible corporate careers.</p><div><hr></div><p>Stuck on a pitch, a positioning question, or a budget conversation you can&#8217;t close?</p><p><strong>Founders</strong> send me one strategy question a month.</p><p>I reply within 7 days.</p><p>&#8594; Become a Founder &#8212; $329/year (9 slots left at this rate)</p><p>Plus, founding access to the <strong>Corporate Wellness Accelerator.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wellnessintelligence.ae/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wellnessintelligence.ae/subscribe?"><span>Subscribe now</span></a></p>]]></content:encoded></item></channel></rss>