You work in wellness. You want companies to pay for it — not just applaud it.
Wellness Intelligence is the weekly briefing that shows you what employers actually fund, the language decision-makers take seriously, and how corporate wellness budgets get approved.
I’m Diego Carrete, Chief Wellness Officer at First Abu Dhabi Bank and author of The Evergreen Company.
23 years in wellness. Started at $20 an hour. Built the first CWO role in Middle East banking.
You don’t need more certifications. You need fluency in how buyers think, how budgets move, and how to position your expertise so it’s easy to say yes to.
Free edition: A sharp market reframe every week — what’s being funded, what’s being cut, and why.
Paid edition: The frameworks, buyer translations, and positioning tools that turn “I do wellness” into something a company can defend, approve, and fund. Less than 1 AED a day.
Wondering what budget line this sits on?
Most subscribers reimburse Wellness Intelligence through their company’s L&D, Trade Subscriptions, or Industry Research budget. Here’s the email to send your manager.
